To say it has been a while since my last post would be a gross understatement. Let me sum up: I graduated from Wharton and went to work for Microsoft’s Health Solutions Group. There was a recession, followed by a massive health IT stimulus that has created no real value. I learned a lot about healthcare outside of the United States while accumulating a vast number of airline miles. I had a front-row seat to a real-life Innovator’s Dilemma that for a number of reasons went the wrong way. I learned that no matter how strong your brand, no matter how smart your people, no matter how deep your pockets, it’s nearly impossible to sell customers on a new product category whose value proposition they don’t understand.
I left Microsoft a few months ago and went to work for CareFusion. My new work environment has provided perspective on some new topics that are worthy of treatment in this forum. Stay tuned!