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Zach Mortensen

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Month: March 2013

If Werner Heisenberg Could See Us Now…


We are bombarded with marketing messages every day, at every turn. These messages are carefully crafted, meticulously tested, and precisely delivered in order to maximize their influence on our perception and behavior. Most of the time consumers don’t stand a chance against marketers. There is great asymmetry in the information available to these two classes. […]

Read more "If Werner Heisenberg Could See Us Now…"
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