Today Microsoft announced that Steve Ballmer will retire from the company within the next 12 months, a move that the market applauded. It is hard to imagine Microsoft without him. Steve has more energy and passion for the business than anyone else on the planet. He’s a consummate salesman who loves his products so much that […]Read more "Steve Ballmer: In memoriam"
We are bombarded with marketing messages every day, at every turn. These messages are carefully crafted, meticulously tested, and precisely delivered in order to maximize their influence on our perception and behavior. Most of the time consumers don’t stand a chance against marketers. There is great asymmetry in the information available to these two classes. […]Read more "If Werner Heisenberg Could See Us Now…"